Compare Crawford Realty

Crawford Realty of Alabama combines the best services and marketing techniques of traditional real estate companies while offering low, flat fees.  We understand how buyers buy homes, so we use the Internet and marketing techniques that work to sell your home without charging you a 6% commission.

How does Crawford Realty stack up to the others?

  Crawford Realty
of Alabama
Traditional Agency Assisted Selling Flat Fee Listing FSBO
Full Service Representative  YES YES YES NO NO
MLS® Listing YES YES Additional Costs YES NO
Expert Negotiation YES Varies Varies NO NO
Agent Will Show Home When Unavailable YES YES YES NO NO
Agent Brings House to Close YES YES YES NO NO
Buyer's Agent Commission Your Choice 3% 3% Your Choice Your Choice
Cost to Sell a $200,000 Home $1,500 + Buyer's Agent Commission if Used $12,000 $2,995 + Buyer's Agent Commission $300 - $400 + Buyer's Agent Commission $200 - $1,000 + Buyer's Agent Commission if Used
Pay Buyers Commission if You Sell Without Buyer's Agent NO YES NO NO NO
Post House on homesbyowner.com YES NO NO NO Additional Costs
Post House on fsboonline.com & fsbo.net YES NO NO NO Additional Costs
List at Your House YES YES NO NO NO
Listing Goes LIVE at Your House YES NO NO NO NO
Handles All Paperwork, Disclosures, Closing Docs YES YES YES NO NO

Crawford Realty of Alabama vs. Traditional 6% Full Commission Real Estate Companies

  • Crawford brings the full-service representation, advice and negotiating skills of a traditional real estate company.
  • Since we work in large volume, our agents are usually much more experienced than the ones we go up against, and that can mean savings, and getting what you want.
  • Plus, Crawford will save you money while in many cases actually providing better marketing, and much more professional and experienced representation.

Crawford Realty of Alabama vs. Assisted Selling

  • Assisted selling offers flat fees lower than most traditional real estate companies-but not as low as Crawford Realty. Plus, you don't always have the option to set your own buyer's agent commission.
  • With Crawford's experienced, local team, feel confident you have the best representation. Assisted selling doesn't always offer this same expertise.
  • Most are franchised companies, so they don't have the flexibility of an independent company like Crawford Realty to work with their clients. We are our own bosses, so we have the ability to do what ever we need to make sure our clients are happy. 

Crawford Realty of Alabama vs. Flat Fee Discount Listing Services

  • Sure, flat fee companies bring low costs (sometimes), but what about the services?
  • We never compromise on service, and we offer more aggressive and experienced negotiating and representation than many flat fee companies. The local Crawford Realty team is with you throughout the process.
  • Crawford Realty also allows you to set your own buyer's agent commission.
  • Unlike Crawford Realty, many flat fee companies won't show your home, or even come to your home to list.

*IT'S IMPORTANT FOR YOU TO KNOW that MLS® the entry-only listings offered by some companies are illegal in Alabama, where the MINIMUM SERVICES LAW (Section 34-27-84 of Alabama Code) reads:

"When accepting an agreement to list an owner's property for sale, the broker or his or her licensee shall, at minimum, accept delivery of and present to the consumer all offers, counteroffers, and addenda to assist the consumer in negotiating offers, counteroffers, and addenda, and to answer the consumer's questions relating to the transaction."

Crawford Realty is a full-service agency that is always available to provide all minimum services as well as any other services our sellers need, on a fee-for-service basis.

Crawford Realty of Alabama vs. FSBO

  • You stay in control with For Sale By Owner-and save money, but you don't get much marketing beyond your yard sign, so selling takes a lot longer.
  • But we let you keep that control and decide how much you want us to be involved-you pay a low cost fee for service, not for work we don't do or you don't need.
  • So with Crawford, you still save money and get a Birmingham MLS® listing and expert representation.

What are people saying?

Hoover: Wayne, we want to thank you for help in selling our house. You were always available and promptly responded to our requests. You kept us informed of all the steps involved in the selling process and guided us through the negotiation process resulting in a smooth transaction. Once again thank you for helping us save money in commissions and your help through this whole process. ZB


Pleasant Grove: I am delighted that I used Crawford Realty to sell my home. Who doesn't like saving money? Also the service could not have been better under any circumstances. Wayne was very knowledgeable and willing to assist in any way possible. When the time comes to sell my next home, I will definitely be a repeat client. SC


Trussville:  We were very pleased with Crawford Realty as our agent, Charlie Esters, worked with us to sell our house. We saved thousands of dollars by not having to pay full 6% sales commission. It was a pleasant and professional experience. We have already recommended Crawford and will continue to do so. T&JB


Talladega:  I am delighted to have the opportunity to recommend Crawford Realty and Wayne Crawford, in particular, to anyone with property for sale.  You will have excellent help and service and save a lot of money!  I had a very unusual property, a rural bed and breakfast in the $600K+  price range.  It had been listed with several "full service" realtors--some of whom just captured the listing and then disappeared, hoping someone else would sell it for them.  I was not happy contemplating the largely unearned commission I would have to pay them if that happened.  My daughter had quickly sold a home listed with Crawford Realty, and was very pleased with the assistance and results, so I decided to try a listing. It took a while to sell, but renewals of the MLS listing were without additional charge. There were actually more calls and showings than before. Wayne showed professionalism in dealing with other realtors, and patience and support for me throughout the process. He returned phone calls quickly and with excellent advice.  He celebrated with me when it finally sold!  Crawford Realty is, indeed, a "better way".  MAP


 Hoover:  I have bought and sold numerous houses throughout the years and hands down, the transaction with Crawford has been the best real estate experience I've had.  It is rare to get such a good deal AND great service.  It's usually one or the other, but in this case, I know I saved a lot of money and I cannot think of a way the service could have been better.  Charlie was more helpful to me than any full-priced realtor I have ever dealt with and was always available to answer questions and offer guidance. I always felt like he had my best interests in mind and I truly appreciate that.  I have been recommending your company to everyone I know who is buying or selling. If I ever move again, I will definitely enlist your services.  Thanks so much and please let Charlie know how much I appreciate all his help!  TS


Vestavia Hills:  It was a pleasure working with Wayne.  We saved a ton of money and the service was great.  I definitely recommend using Crawford Realty for all your real estate needs.  It is the closest you can get to selling for sale by owner and still having professional help!  HC


Birmingham:  I’ve found Crawford Realty to go the extra mile while my property was on the market.  They always provided real estate industry news that I found informative and helpful.  My wife and I were extremely happy with the help we received with closing, not to mention the savings as well.  SN


Hoover:  "Wayne, we want to thank you for help in selling our house. You were always available and promptly responded to our requests. You kept us informed of all the steps involved in the selling process and guided us through the negotiation process resulting in a smooth transaction. Once again thank you for helping us save money in commissions and your help through this whole process."  ZB


Pleasant Grove:  "I am delighted that I used Crawford Realty to sell my home.  Who doesn't like saving money? Also the service could not have been better under any circumstances. Wayne was very knowledgeable and willing to assist in any way possible.  When the time comes to sell my next home, I will definitely be a repeat client."  SC


Warrior:  "We couldn't be happier with the service we received from you and your staff; always available and helpful when called. We were happy to save the $6000+ that we would have had to pay a full service realtor. We do regret that we couldn't have sold it ourselves and saved an additional $6000.00.  Thanks for putting up with me. Should we sell again, you'll be hearing from us again."  R&C C


Hoover:  "Thanks so much Wayne, for your assistance in selling our home.  As a former realtor, I understand how much time and effort it took to achieve a successful closing of our home.   Both my husband and I believe your knowledge, expertise and follow through rivals that of any "full service Realtor."  J&DB


Hoover:  "We had a great experience overall with Crawford Realty and would recommend it to anyone who wants to sell their home doing as much as possible on their own. I liked the 'ala carte' services offered, that way we only had to pay for the services we wanted. I appreciated you, Wayne, for guiding us on this journey of selling our home!"  SG


McCalla:  "Thanks Wayne!  Yes the savings was huge for us!  We couldn't have moved without that extra cash!  Again, simple and to the point!  Thanks again."  N&T M


Hoover:  "Crawford Realty does everything a full service broker does except schedule showings! I saved almost $15k by scheduling the showings which is not really extra work if you consider the scheduling agent would call you anyway to confirm availability. Wayne was available for negotiations, giving feedback, and taking care of writing the contracts, negotiating counter offers, and anything else you get from a full service agent. Crawford Realty IS a full service agency that will save you money every time!"  JC


Birmingham:  "Thank You Wayne and Charlie for all your help.  From day one you have been very professional and awesome to work with.  I've used real estate agents in the past and have always questioned their value from the sales side; this is why I decided to give you a try.  To me, you are the first Realtor I have dealt with where I feel you have earned the whole 3% and you only charge 0.5%.  Great service, great value and I will definitely use you and recommend you in the future.  Actually, A…… and I have discussed it and would like to send you a little something extra to show our gratitude.  Should we just mail that to your office?"  K&AC


Birmingham:  "Great decision to go with Crawford Realty . Great savings , too!!"  LK


Altadena:  "We were very pleased with you working with  us to sell our home.  It was a quick sale considering today's market and everything when very smoothly.  We really enjoyed having you as our agent.  J&M W
We would like to thank you for your assistance with the sale of our home in Alabama.  We were consistently pleased with the service you provided.  We particularly appreciated the detailed advice and information you gave us concerning each step of the home selling process, from pre-listing to closing.  We would definitely recommend you to other prospective sellers (and buyers, for that matter), and we wish you all the best in the future.  Best wishes."  B&L R


Vestavia Hills:  "My husband and I were very pleased with Crawford Realty. He gave us extremely helpful advice about preparing our house to be sold and creating the listing. We had an offer on the house within 3 days of him listing it on the MLS. He guided us through the contract process and helped us with the closing. We have saved several thousand dollars and could not be happier!"


Hoover:  "We truly feel that being listed in the MLS is the very best way to sell a home. With Crawford Realty, you can enjoy the benefits of the MLS and save lots of money in real estate commission! Wayne was very professional and helpful along the way.  After one week of listing with Crawford, we had 2 offers. We listed and closed within 3 weeks! Thanks Crawford Realty!"


Homewood:  "Crawford Realty provided all the services of a traditional realtor at a much lower cost.  Our home sold very fast for almost asking price and Crawford Realty provided all the necessary information and instructions on exactly what to do to prepare for the sale and closing.  Thanks."


Vestavia:  "Crawford Realty of Alabama…The best thing since sliced bread!  Wayne is an expert in the real estate market and shares his in-depth knowledge readily. We not only highly recommend him but would insist that you take our word and use only Crawford Realty. There are other agents but Wayne and Crawford Realty just rock.  He is Honest, Open, Meticulous and Expert, all of which made selling our home a breeze."


Bluff Park:  "I just wanted to say thank you, so much, for saving us a LOT of money and getting our house sold in a tough economy!  I really appreciated your expertise, prompt responses, as well as the do-it-yourself tools and step-by-step lists provided on the website.  I will be referring you to anyone interested in buying or selling in the Birmingham area!"  LD


Montevallo:  "I am really happy with my experience using Crawford Realty!  I had used "flat fee" services before which put the house on the MLS and then disappeared.  With Crawford, I stilled saved thousands on commissions but Wayne stayed with me through the process and gave me all the tools to be a savvy seller with full information each step of the way.  In this market, I felt blessed to have sold the house so quickly.  Wayne made the process very easy and enjoyable."  CN


Bessemer:  "We were extremely pleased with Crawford Realty!!!  My home sold amazingly fast and the savings I realized by using Crawford Realty confirmed that I had made the right choice in a realty company!  Personal and responsive service went a long way toward making this a happy ending!!!  Thank you so much!

PS:  I have been recommending Crawford Realty to everyone--not just family and friends--we were all amazed by how quick and easy this was!"  DF


Chelsea:  "Crawford Realty has exceptional service and support. MLS listing and several for sale by owner sites got my listing to lots of perspective buyers. Wayne reviewed the contract and was helpful with making the closing as smooth as possible."  MB

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