Crawford Realty's Exclusive 60+ Points of Marketing


Crawford's Buyer Magnet System

  1. Skillful Contract Negotiation Support all the way to closing. We will present all counteroffers on as many as three offers to get your offer to a binding contract where everyone is happy with all the terms.
    Whether your buyer comes with or without an agent, we will be there to offer you support with the contract. Our goal is to create an alliance with you that empowers you to a successful closing and the rewards of getting your house sold. Our guidance through the contract reveals many buyers' rights that may need to be revised to protect your interests. Crawford Realty is seasoned in peacekeeping while Home-Profiting™ with you. We negotiate and offer support to buyers and sellers every week!  (If we negotiate three offers without closing, we will work with you to create a different selling strategy at a low a la carte price for each additional contract.)  

  2. Advice on your Inspection both prior to and after your contract.
    Although we don't go over the inspection in depth, we have enough experience to know the tricks to making an inspection work. And, more importantly, we have some important advice for you before you get an offer.

  3. Purchase and Sale Agreement to review anytime.
    The Alabama Association of Realtor’s® form and all addendums that are needed to make your closing go smoothly. We will even assist buyers (not working with agents) fill out and submit the agreement when making their offer - keeping them from seeking agent representation and saving you the buyer’s agent commission!

  4. We speak often to the closing attorney on your behalf to set-up closing. We, with your help, will make sure everything runs smoothly.


How We List Your Home - From Your Home,
and an Expert Lists It

  1. We come to your home and you are listed before we leave.                                                                                   One of our skilled listing experts will visit your home when you are ready to list to evaluate your selling strategy with you on how to stay on target in the home selling process.

  2. We help you set the price - not the traditional way.
    We'll help you set your price point for maximum marketing impact, creating as much as a 200% increase in the number of views your home gets compared to the typical listing.

  3. We give you advice on what you should do to the property.
    Many people rely on someone who has been in hundreds of houses for their advice. No problem here. Crawford agents have listed hundreds of houses. We can give you all the advice that you need. Our job is to tell you what it is going to take for you to sell your home as you go through the process.

  4. We will run a detailed search on active and recently-sold properties in your area, upon your request.
    We scour the entire Greater Alabama MLS® to find properties comparable to yours. We can show you all the currently-active homes in your area, and what they are listed for, to assist you in coming up with a competitive price at which to list your home. We will also pull up all recent sales in your competitive market area, to see what the actual selling prices are, compared to their listing price. This helps you understand how an appraiser might value your home, and what you might realistically expect to sell it for.

    How We Market Your Home With You - No Other Company Can Compete

  5. Exclusive Right To Sell with Open Listing that allows you to find a buyer and pay no agent commission.
    With this rare type of property listing, you are able to benefit from being listed yet still sell your home as a "For Sale by Owner" and pay no buyer's agent commission if your buyer has not used a buyer’s agent. Simply stated, if a home buyer comes to you while you are on our program, and that buyer is not working with a real estate agent, no matter how they found you – through the yard sign, one of the ads we build for you, or by referral – you pay no buyer’s agent  commission! You’ll put that 2–3% buyer’s commission back in your own pocket. We won’t take it from you. A traditional real estate agent won’t give you that opportunity. If they set you up on a typical 6% commission, and there is no buyer’s agent present, the listing agent will just keep the whole 6% for themselves.

    There is no higher company rating, and even though the BBB receives twice the number of inquiries about Crawford Realty than the average Birmingham Real Estate Company, we have never had even a single unresolved complaint.

  7. We answer buyer calls 7 days a week - LIVE by a real estate Agent.
    Our agents answer your buyer's calls from 9:00 a.m. to  6:00 p.m. Monday through Saturday and noon to 4 p.m. on Sundays. We'll weed out the nuisance calls and give only potential real buyers your name and number to contact you for showing.

  8. Agent Listing Service listed by an expert Agent in your home.
    You can be listed in MLS® via our laptop computer before we leave your home. Through the MLS®, 4,000+ real estate agents and their buyers will know your Birmingham home is for sale, get a detailed description of the property, see up to 34 photographs of your home, and know exactly what real estate commission you are willing to pay a real estate agent to bring you a home buyer – usually 2 ½ –3% of the sales price. And because of the savings on the listing side, you can get aggressive and offer 4% to the buyer's agent if you choose.

  9. FREE unlimited updates and changes to your listing, including photos, description, price, showing instructions, and any other information, when you provide us with a written request to make the change.

  10. Ad

  11. All other real estate companies' websites that are posting the MLS® on their website.
    Your home will appear on most large company and individual agent websites that search the MLS®. Your home will appear courtesy of Crawford Realty. Don't be fooled by other companies, your home will appear on their website too while listed with us.
    Coldwell Banker Logo   Century 21 Logo   Realty South Logo
        Crawford Realty Logo - Birmingham, Alabama    
    Keller Williams Logo   Remax Logo   ERA Logo
  12. Your ad will appear on, sponsored by the Birmingham News. Logo - Birmingham, Alabama Real Estate   The Birmingham News - Alabama

  13. website viewed by multitudes of potential buyers daily!
    Through our website visitors can view all of our active listings, including yours.

  14. Durable yard sign with optional fancy sign post.
    We supply you with a real estate size sign with a professional finish. Our signs sport a very conservative logo that does not bring attention to the fact that you have a discounted listing. Unlike most of our competitors who don’t adhere to this same concern for your privacy, we don’t alienate the traditional agents that are bringing your buyers.  You can upgrade the appearance of your sign by having a freshly-painted white "Lantern Style" post installed for an additional fee.

  15. FREE Open House Announcement on MLS®,,, and the FSBO websites we’ve put you on.

  16. Your home listed on (the new rival to

  17. For Rent - Birmingham, AlabamaWe allow you to Rent or Lease Purchase your home at the same time you are listed.
    At anytime that you want to offer other options to the market, you can add that on to your strategy. We are one of the few companies in Alabama that will allow you flexibility to market your home with many strategies.

  18. Custom Flyer Template with 7 photos and detailed bullet points on your home’s features.
    Create your own flyer from our template, where true value is exposed to the public while you tell your story. Many helpful hints are on this flyer template.  There are also many other ways to easily create an attractive flyer.  We'll show you how.

  19. Customized ads on every tool we use.
    We customize the MLS®,, zillow and other agent's websites. We consider the upfront fee as payment to advertise your home.

  20. Your home listed on, fast becoming the web's #1 home search site!
    Trulia Logo

  21. Our Expert Lenders can Pre-Approve your Buyers anytime.
    We can pre-qualify your buyers through our preferred lender before they make an offer to buy your home.

  22. We teach you how to speak to buyers who are not working with an agent.  That way we can increase your odds of selling your home to a buyer without an agent, saving you the buyer commission you are offering to an agent.

  23. Emails are sent to you frequently keeping you up to date with the condition of the market and a link to the monthly-updated "Broker's Home Sales Report" from the Greater Alabama Association of Realtors® is available on our home page.

  24. Mortgage template with options for your buyers available through our preferred mortgage broker.
    We have access to current mortgage rates that you can attach to your flyer or leave on your marketing table that shows the rates and mortgage payments for your buyers.

  25. Access to demographic materials for your marketing table.

  26. We can give you advice on customizing a letter to all potential buyers explaining why you are moving and how you feel about your home and neighborhood.
    We know that buyers have questions about your home and your motives. This letter will help you be remembered as the letter house and can be a way for you to pass along serious emotion for your home and neighborhood that can be profitable to your bottom line.

  27. Choose either to rent an electronic lockbox from us for a one-time fee of $100 or buy a combination lockbox for $50 that is yours to keep. Of course, you can choose not to use a lockbox at all.

  28. We will follow-up with your buyers when they do not have an agent.
    If a buyer comes to your home and you get their name and phone number, we can call to follow up with them.

  29. One directional sign with an option to purchase more.
    Crawford Realty has a directional sign with our logo pointing into your neighborhood.

  30. We have agents on staff daily to assist buyers, agents and you.
    Our agents are available every day to assist your every need to help with any confusion and make your home sale transition smooth.

  31. We can put you in touch with a professional stager/decorator to analyze your home, give you advice, or stage it for you, at special rates for Crawford clients only.
    Staging is the very best proven way to get top dollar for your home as you prepare it for sale. Homes that are Staged sell faster and for more money! This is because Staging sets the scene throughout the house to create immediate buyer interest in your property. This will then lead to your home selling for the highest possible price in today's market. Remember, "The way you live in your home, and the way you market and sell your house are two different things."
    Staging Your Home - Birmingham, Alabama Real Estate

  32. Free Old Republic seller's warranty, upon your request, could save you thousands.
    Old Republic Home Protection - Seller Home Warranty and Crawford Realty have teamed up to offer you free protection of your plumbing, electrical, and kitchen appliances while you are listed with Crawford Realty.Some rules apply.

  33. Special access to our preferred attorney, lender and inspector to answer your questions.
    Our real estate partners will be glad to speak with you and answer your questions.

  34. We can Show Your Home when you can't as often as you need when you let us know that you need help when you are not available to show your home to a buyer that has not hired an agent.

  35. 24/7 customer support strategy Agent and customer support website.
    Along the way, you may need strategy help. Call us between 9 a.m. - 6 p.m. on the weekdays for free advice from experienced real estate professionals. This could help you avoid full-price commissions.

  36. You can exit our listing at any time and transfer to another company at no charge for transfers.
    You can exit your contract with written notice at any time, for no charge. If you decide to return, we only charge $150 for a new listing.

  37. Wayne’s on-line brochure detailing How To Get Your House Sold – 50 Most Powerful Tips.
    The 50 Most Powerful Things You Can Do To Get Your House SOLD by Wayne Crawford.

  38. We offer you a marketing strategy that the top agents in the country use for your review.

    How We Market To Buyers

  39. We work with mortgage brokers who searchs every available mortgage resource to help our buyers find the best rates.  They will pre-qualify our buyers and work with them to get their loan funded.

  40. We offer buyers an opportunity to negotiate our commission structure to earn back up to $500 for doing a little legwork on their own to help us find their next new home.

  41. Your listing is good until sold.  No matter how long it takes.
    If you cancel our listing, we only charge $150 to give you a new listing with a new MLS® number when you come back.

  42. We have as dominant a presence as any real estate company in Central Alabama.

  43. We are working with buyers under a buyers' agency agreement with Crawford Realty plus many active sellers who may be buying and literally hundreds of calls are placed to our office about properties monthly.

  44. Wayne’s Blog.
    You can link to the blog from any page on our website.  Here Buyers can find detailed information on current market conditions and helpful tips on how to buy a home.

  45. From links on our website, sellers can see all of Crawford Realty’s listings, including yours, as well as every home that’s listed in the Greater Alabama MLS®, including yours!

  46. Free Phone Consultation about your property to all potential buyers who inquire about it.

  47. We are open 364 days a year to receive your contract and talk to your buyers!

  48. Wayne researches daily to find new ideas to sell your home. You get ALL of this information as soon as Wayne learns it.

  49. We will teach you how to take the BEST photos of your home if you choose to take them.

    Helpful Assistance for Sellers

  50. Our website has a simple calculator.
    Just plug in your selling price and the calculator will tell you how much less you’ll pay in commissions when you sell using the Crawford Realty system versus a full-price agency.

  51. After you list, we will give you the password to our special Seller Client log-in page.
    Here you’ll find copies of contracts, different addendums you might need, handy checklists, marketing materials, and much more.

  52. We can make your flyers for you for a small fee, or teach you how to make your own for free.

  53. We will set up your closing for you, either with your choice of closing attorney, or ours.
    We know expert real estate closing attorneys who can bring you to a successful closing celebration for a great price.

  54. Got a difficult buyer’s agent to deal with?
    No problem, we’ll work with that agent for you, to get the deal done if it’s at all possible.

  55. We are networked around the country with an extensive group of like-minded Real Estate Brokers who have, collectively, hundreds of years of combined experience.
    If your situation is unique or especially difficult, we can enlist the real estate brain power of over 50 other real estate companies, their brokers and agents.  And we WILL come up with the best answer.

  56. Wayne's Blog.
    You can link to the blog from any page on our website. There you will find a wealth of ideas on how to best prepare and sell your home.

  57. We can work with your closing attorney to make sure they have everything you need to close successfully, from loan payoffs to termite bonds, home warranties for the buyer to title insurance, and anything else they’ll need.

We are relationship builders in countless ways!

Our clients consistently tell us they have never gotten more - or better- service from any agent they've worked with.  With our informal yet professional style, and our expertise, we are definitely your Real Estate "Friends with Benefits!"There are scads more points of marketing we could list here, but get the idea....

What are people saying?

Hoover: Wayne, we want to thank you for help in selling our house. You were always available and promptly responded to our requests. You kept us informed of all the steps involved in the selling process and guided us through the negotiation process resulting in a smooth transaction. Once again thank you for helping us save money in commissions and your help through this whole process. ZB

Pleasant Grove: I am delighted that I used Crawford Realty to sell my home. Who doesn't like saving money? Also the service could not have been better under any circumstances. Wayne was very knowledgeable and willing to assist in any way possible. When the time comes to sell my next home, I will definitely be a repeat client. SC

Trussville:  We were very pleased with Crawford Realty as our agent, Charlie Esters, worked with us to sell our house. We saved thousands of dollars by not having to pay full 6% sales commission. It was a pleasant and professional experience. We have already recommended Crawford and will continue to do so. T&JB

Talladega:  I am delighted to have the opportunity to recommend Crawford Realty and Wayne Crawford, in particular, to anyone with property for sale.  You will have excellent help and service and save a lot of money!  I had a very unusual property, a rural bed and breakfast in the $600K+  price range.  It had been listed with several "full service" realtors--some of whom just captured the listing and then disappeared, hoping someone else would sell it for them.  I was not happy contemplating the largely unearned commission I would have to pay them if that happened.  My daughter had quickly sold a home listed with Crawford Realty, and was very pleased with the assistance and results, so I decided to try a listing. It took a while to sell, but renewals of the MLS listing were without additional charge. There were actually more calls and showings than before. Wayne showed professionalism in dealing with other realtors, and patience and support for me throughout the process. He returned phone calls quickly and with excellent advice.  He celebrated with me when it finally sold!  Crawford Realty is, indeed, a "better way".  MAP

 Hoover:  I have bought and sold numerous houses throughout the years and hands down, the transaction with Crawford has been the best real estate experience I've had.  It is rare to get such a good deal AND great service.  It's usually one or the other, but in this case, I know I saved a lot of money and I cannot think of a way the service could have been better.  Charlie was more helpful to me than any full-priced realtor I have ever dealt with and was always available to answer questions and offer guidance. I always felt like he had my best interests in mind and I truly appreciate that.  I have been recommending your company to everyone I know who is buying or selling. If I ever move again, I will definitely enlist your services.  Thanks so much and please let Charlie know how much I appreciate all his help!  TS

Vestavia Hills:  It was a pleasure working with Wayne.  We saved a ton of money and the service was great.  I definitely recommend using Crawford Realty for all your real estate needs.  It is the closest you can get to selling for sale by owner and still having professional help!  HC

Birmingham:  I’ve found Crawford Realty to go the extra mile while my property was on the market.  They always provided real estate industry news that I found informative and helpful.  My wife and I were extremely happy with the help we received with closing, not to mention the savings as well.  SN

Hoover:  "Wayne, we want to thank you for help in selling our house. You were always available and promptly responded to our requests. You kept us informed of all the steps involved in the selling process and guided us through the negotiation process resulting in a smooth transaction. Once again thank you for helping us save money in commissions and your help through this whole process."  ZB

Pleasant Grove:  "I am delighted that I used Crawford Realty to sell my home.  Who doesn't like saving money? Also the service could not have been better under any circumstances. Wayne was very knowledgeable and willing to assist in any way possible.  When the time comes to sell my next home, I will definitely be a repeat client."  SC

Warrior:  "We couldn't be happier with the service we received from you and your staff; always available and helpful when called. We were happy to save the $6000+ that we would have had to pay a full service realtor. We do regret that we couldn't have sold it ourselves and saved an additional $6000.00.  Thanks for putting up with me. Should we sell again, you'll be hearing from us again."  R&C C

Hoover:  "Thanks so much Wayne, for your assistance in selling our home.  As a former realtor, I understand how much time and effort it took to achieve a successful closing of our home.   Both my husband and I believe your knowledge, expertise and follow through rivals that of any "full service Realtor."  J&DB

Hoover:  "We had a great experience overall with Crawford Realty and would recommend it to anyone who wants to sell their home doing as much as possible on their own. I liked the 'ala carte' services offered, that way we only had to pay for the services we wanted. I appreciated you, Wayne, for guiding us on this journey of selling our home!"  SG

McCalla:  "Thanks Wayne!  Yes the savings was huge for us!  We couldn't have moved without that extra cash!  Again, simple and to the point!  Thanks again."  N&T M

Hoover:  "Crawford Realty does everything a full service broker does except schedule showings! I saved almost $15k by scheduling the showings which is not really extra work if you consider the scheduling agent would call you anyway to confirm availability. Wayne was available for negotiations, giving feedback, and taking care of writing the contracts, negotiating counter offers, and anything else you get from a full service agent. Crawford Realty IS a full service agency that will save you money every time!"  JC

Birmingham:  "Thank You Wayne and Charlie for all your help.  From day one you have been very professional and awesome to work with.  I've used real estate agents in the past and have always questioned their value from the sales side; this is why I decided to give you a try.  To me, you are the first Realtor I have dealt with where I feel you have earned the whole 3% and you only charge 0.5%.  Great service, great value and I will definitely use you and recommend you in the future.  Actually, A…… and I have discussed it and would like to send you a little something extra to show our gratitude.  Should we just mail that to your office?"  K&AC

Birmingham:  "Great decision to go with Crawford Realty . Great savings , too!!"  LK

Altadena:  "We were very pleased with you working with  us to sell our home.  It was a quick sale considering today's market and everything when very smoothly.  We really enjoyed having you as our agent.  J&M W
We would like to thank you for your assistance with the sale of our home in Alabama.  We were consistently pleased with the service you provided.  We particularly appreciated the detailed advice and information you gave us concerning each step of the home selling process, from pre-listing to closing.  We would definitely recommend you to other prospective sellers (and buyers, for that matter), and we wish you all the best in the future.  Best wishes."  B&L R

Vestavia Hills:  "My husband and I were very pleased with Crawford Realty. He gave us extremely helpful advice about preparing our house to be sold and creating the listing. We had an offer on the house within 3 days of him listing it on the MLS. He guided us through the contract process and helped us with the closing. We have saved several thousand dollars and could not be happier!"

Hoover:  "We truly feel that being listed in the MLS is the very best way to sell a home. With Crawford Realty, you can enjoy the benefits of the MLS and save lots of money in real estate commission! Wayne was very professional and helpful along the way.  After one week of listing with Crawford, we had 2 offers. We listed and closed within 3 weeks! Thanks Crawford Realty!"

Homewood:  "Crawford Realty provided all the services of a traditional realtor at a much lower cost.  Our home sold very fast for almost asking price and Crawford Realty provided all the necessary information and instructions on exactly what to do to prepare for the sale and closing.  Thanks."

Vestavia:  "Crawford Realty of Alabama…The best thing since sliced bread!  Wayne is an expert in the real estate market and shares his in-depth knowledge readily. We not only highly recommend him but would insist that you take our word and use only Crawford Realty. There are other agents but Wayne and Crawford Realty just rock.  He is Honest, Open, Meticulous and Expert, all of which made selling our home a breeze."

Bluff Park:  "I just wanted to say thank you, so much, for saving us a LOT of money and getting our house sold in a tough economy!  I really appreciated your expertise, prompt responses, as well as the do-it-yourself tools and step-by-step lists provided on the website.  I will be referring you to anyone interested in buying or selling in the Birmingham area!"  LD

Montevallo:  "I am really happy with my experience using Crawford Realty!  I had used "flat fee" services before which put the house on the MLS and then disappeared.  With Crawford, I stilled saved thousands on commissions but Wayne stayed with me through the process and gave me all the tools to be a savvy seller with full information each step of the way.  In this market, I felt blessed to have sold the house so quickly.  Wayne made the process very easy and enjoyable."  CN

Bessemer:  "We were extremely pleased with Crawford Realty!!!  My home sold amazingly fast and the savings I realized by using Crawford Realty confirmed that I had made the right choice in a realty company!  Personal and responsive service went a long way toward making this a happy ending!!!  Thank you so much!

PS:  I have been recommending Crawford Realty to everyone--not just family and friends--we were all amazed by how quick and easy this was!"  DF

Chelsea:  "Crawford Realty has exceptional service and support. MLS listing and several for sale by owner sites got my listing to lots of perspective buyers. Wayne reviewed the contract and was helpful with making the closing as smooth as possible."  MB

Contact Us Today

Crawford Realty of Alabama   |   Alabama’s Most Innovative Real Estate Company   |   4500 Valleydale Rd. Suite 60   |   Birmingham, AL 35242   |   Phone: 205-437-2004
Copyright 2018 Crawford Realty, Birmingham, Alabama, Bham’s Most Innovative Real Estate Company